M/s Kailash Agro Private Limited, launched its own brand of fruits for the Indian consumer under the Superfruit brand name to meet the festive season of Diwali 2015. The brand has been launched with the tag line “Super Food for Super Health”.
The modern and clean brand logo and attractive packaging options have been designed by one of India’s greatest creative brains Mr. Sudhir Horo, theIdeaWorks. The brand launched first with their range of apples. Superfruit apples have received a very enthusiastic response from the consumers. The attractive packaging resulted in the box being given out to over 500 businesses in Delhi as Diwali greetings.
Consumers have also taken to ordering the 10kg boxes for direct home delivery (http://www.superfruit.in/ – To order online) and repeat orders are more of a norm than an exception. Super Fruit Apples were right into April 2016 in markets across India. Leading retail store such as more hypermarkets and more supermarkets stocked Superfruit apples. Superfruit apples and superfruit oranges subsequently became the fruit of choice for all online retailers looking to make their customers happy. Big Basket, Grofers, Peppertap all bought their apples and oranges from Superfruit.